Publish:

Printed:

Distribution:        LENG PENG Asia Pte Ltd

Issues:               Twice a year (Spring/Summer & Autumn/Winter) 

Content:


BLOOM, A View on Flowers is the first magazine of its kind. It analyses with informative and inspirational photos and texts, the major trends in plants and flowers, tying them in with trends in society, politics, fashion and design. BLOOM speaks to all levels of the industry, from flower designers to growers, buyers, distributors, retailers, and consumers. Each issue has a specific theme in relation to the flower and plant trends and will treat several core subjects.

Major retail trends, the translation of the trend themes into ideas for bouquets, new ways of presenting flowers and displays, interviews with innovative professionals, ideas for including flowers and plants into rituals, solitaire - the presentation of a single blossom or leaf, flowers included into the work of historic and contemporary artists, examples of merchandising, the links of fashion trends and flower trends, tasting flowers and plants, revival of old fashioned flowers, gardening accessories, ceramics and glassware, the language of flower - one flower and an explanation of it's meaning and symbolism, concepts and species found in botanical gardens, the major trends in plants and their pots, as yet inexistent hybrids of flowers and plants, future flowers - two years in advance for seed producers and growers.